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LIFESTYLE-FRANCE-BRITAIN-FASHION-LACOSTE
British designer Trotter takes over at Lacoste
PARIS, Oct 4, 2018 (BSS/AFP) – British designer Louise Trotter is taking
over as the new creative director of Lacoste, the sports and leisurewear
brand famous for its green crocodile logo said Thursday.
Trotter, 49, who left the British label Joseph in July after leading it for
nearly a decade, replaces the Portuguese designer Felipe Oliveira Baptista
who parted company with Lacoste in May.
Sunderland-born Trotter, who made Joseph more “fashion forward” and
responsive to trends, said that “for 85 years the modernity of the Lacoste
style lies in a singular fusion of sport and fashion. I am proud to
contribute to the writing of a new chapter in its history.”
During his eight-year tenure at Lacoste, her Paris-based predecessor is
credited with making the brand and its classic pieces, like the Lacoste polo
shirt, trendy again.
A tie-in last year with New York street brand Supreme sold out in 16
minutes and an “Endangered Species” collection earlier this year with the
International Union for Conservation of Nature was also a roaring success.
Lacoste was founded in 1933 by French tennis legend Rene Lacoste who was
nicknamed “the Crocodile” for his tenacity on the court. BSS/AFP/MR/ 1450 hrs