ZCZC
BSS-27
SURVEY- REFRIGERATOR (with picture)
Locally-made refrigerator dominating country’s market: Survey
Dhaka, March 1, 2021 (BSS) – Locally-manufactured refrigerators are
dominating country’s refrigerator-market, holding 80 per cent of its total
market share whereas, just a decade ago, Bangladesh was almost fully
dependent on imported refrigerators to meet its demand.
Of the 80 per cent, Walton holds a lion share of 66 per cent while Marcel,
Jamuna, Vision, Minister and other local manufacturers occupy the rest
percentage, according to a survey, conducted by Marketing Watch Bangladesh
(MWB), A Dhaka University based non-profit organisation.
The findings of the research were unveiled today at a press briefing held
at the conference room of Dhaka University Marketing department.
The research team was consisted of Marketing department chairman Professor
Mizanur Rahman, Associate Professor Md Nazmul Hossain, Associate Professor
Rafiuddin Ahmed and researcher Sakhawat Hossain.
The researchers came to the result after conducting direct interviews of
1,778 users of refrigerator while 662 consumers participated in online
surveys.
Besides, a total of 10 focus group discussion and expert opinions were also
included in the procedure.
The refrigerator industry in Bangladesh has seen a rapid growth since the
last two decade and the tendency of purchasing refrigerators has increased at
a large scale in rural areas in comparison with urban cities for affordable
price, said one of the co-founder of MWB Dr Md Nazmul Hossain.
Electrification and low cost played vital role in the tremendous selling
growth of refrigerator.
Moreover, reasonable price, automatic heating system, power efficient
inverter technology, real time temperature display, holiday mood, turbo mood
and super-cool mood have attracted customers to a great extent.
BSS/MMM/RY/1835hrs