SAN FRANCISCO, Oct 9, 2020 (BSS/AFP) – Mobile games are thriving as players
turn to them for fun and friendship during the pandemic, with increasing
numbers of women joining the trend.
“Being stuck at home has not stopped people from playing games on their
phones,” said SensorTower mobile insights strategist Craig Chapple. “To the
contrary, mobile gaming is more popular than ever.”
Smartphone game play involves taps on touchscreens with just a few moments
of play at a time, often while sipping coffee or waiting for transit, in
contrast to the console games with immersive worlds that can span hours.
Mobile games appeal to a broader demographic than do shooters and other
genres popular on console or PC gamers.
More than 40 percent of mobile gamers are women, according to research
firms Newzoo and Statista. That differs from gamers using consoles or
personal computers, who are more likely to be males age 12 to 35 years old,
according to analysts.
“We’ve had loads of people forced inside during lock-downs in need of
entertainment,” said Futuresource mobile tech and gaming research analyst
Morris Garrard.
“Gaming being one of the most interactive and engaging forms of
entertainment has seen a significant boost.”
According to the mobile consultancy App Annie, spending on mobile gaming is
expected to see strong growth this year and top $100 billion. Popular titles
include Candy Crush Saga, Honor of Kings, Pokemon Go and Gardenscapes.
– Minnows and whales –
Many mobile games are free to download and rely on massive numbers of
people spending a little on things like extra lives, virtual outfits, or
items that boost in-game abilities.
And, paying a dollar or so to upgrade to an ad-free version of a mobile
game is seen by some as a bargain.
Mobile players who spend little to nothing are referred to in the industry
as “minnows,” while those more willing to pay are “dolphins” of “whales”
depending on how deep they reach into their wallets.
Casual games which rely on short play times such as puzzle and arcade-style
games are among the most downloaded mobile titles.
A major innovation in recent years has been a “battle pass” system
popularized by Fortnite from Epic Games, with players pay for tickets to each
“season,” according to Chapple.
– Addictive fun? –
Mobile game makers, like their console-focused peers, manipulate
psychological levers that emotionally reward players and keep them engaged in
ways that some say can be addictive.
The World Health Organization has classified “gaming disorder” a disease
characterized by “impaired control over gaming, increasing priority given to
gaming over other activities” even if it is detrimental to one’s life.
But, in a stressful world, mobile games can be a relaxing escape while
standing in queues, waiting for a food orders, or just whiling away time,
according to players.
Playing mobile games can improve moods; boost brain power, and provide a
sense of community, according to proponents.
“Allocating a bit of time to playing games can improve your mental health
in a lot of amazing ways,” Lifehack digital marketer Zuhair Sharif said in a
blog.
“This has led many to incorporate video games into their regular lives.”
Mobile game lovers are quick to point out that playing console or computer
games in planes, buses, or cars is not an option, while smartphones can be
whipped out anywhere to make a few moves.
– Mobile millennials –
Worldwide, an estimated 72 percent of active mobile game players are
“millennials” ranging in age from 23 to 38 years old.
The broader audience for mobile games includes those in parts of the world
where smartphones are the primary, if not only, way people connect to the
internet
“In emerging regions, particularly China and India, it is absolutely huge,”
Garrard said.
Mobile game revenue is powered by the fact that they are easily available
to the more than four billion people in the world with smartphones, according
to Garrard.
“Maybe they’re not spending a lot, but there are many who spend a little
bit on mobile games and it really adds up,” Garrard said.
A trend toward cloud streaming services will likely boost mobile gaming, as
titles once limited to consoles will be able to offer more play on
smartphones or tablets since action is power by datacenters.
Hight-capacity, super-fast 5G telecom networks could enable game makers to
bring console quality graphics and action to mobile devices, appealing to
more hardcore players.
“The concept of gaming on the go will be ever more present, supported by
improvements in mobile infrastructure,” Garrard said.
“It’s not just the gaming platform will be benefiting, but the likes of
kind of Google and Apple.”
Apple and Google are behind the mobile operating systems, iOS and Android
respectively, that power nearly all of the world’s smartphones.
The US technology titans also run online shops for mobile apps, taking 30
percent commission on transactions in what has become a controversial toll
given their dominance in the market.