DHAKA, March 13, 2019 (BSS)- Campbell Jamieson, the general manger of
International Cricket Council (ICC) was delighted to see the progress of
Bangladesh, stating that they have undertaken a true dominance’ in the
cricketing world.
“It’s fantastic to be back in Dhaka, Bangladesh. My first visit in
Bangladesh was in early 1998, which is 20-21 years ago. And it’s fantastic to
see the development from the cricketing prospective in the Bangladesh Cricket
Board,” Campbell Jamieson said here today.
He was speaking at a programme in a city hotel as ICC and Coca-Cola
jointly announced that they have entered into a global strategic partnership
to celebrate one of the world’s most popular sport– Cricket and its premiere
events.
“They have under taken the true dominance in the cricketing world,”
Jamieson said, being delighted to see the progress of the country.
The partnership, however, entailed the Coca-Cola Company’s brands becoming
exclusive non-alcoholic beverage partner of the ICC for the next five years.
The agreement includes all ICC tournaments around the world including ICC
World Cup in England and Wales this year, World T20 in Australia in 2020,
upcoming U-19 World Cup Cricket, ICC Women’s World Cup and ICC World cup in
India-2023 amongst other global tournaments.
The company also announced a consumer engagement initiative named
“Englande Jao, Stadium Matao”, which will provide Bangladeshi Cricket fans a
chance to win an opportunity to enjoy ICC Cricket World Cup- England and
Wales-2019 live.
The details of the tie up and campaign were presented at a press
conference today.
Sundeep Bajoria, vice-president of South West Asia Operation, Coca-Cola,
Akram Khan, director and chairman of BCB Cricket Operations, Jalal Yunus,
director and chairman of BCB Media and Communications, Ajay Bathija, country
head of Coca-Cola Bangladesh Ltd were present in the occasion along with
other top officials from Coca-Cola in Bangladesh.
Commenting on the partnership, Campbell Jamieson said, “It is our pleasure
to welcome Coca-Cola on board as an ICC partner for the next five years.
There is a natural synergy to our partnership, cricket with more than a
billion fans is one of the world’s most popular sports and Coca-Cola is one
of the world’s most popular brands.”
“The ICC is committed to growing the game around the world including of
course here in Bangladesh, a cricketing heartland and that makes it such an
exciting time for major brands to be associated with our sport.”
Speaking on the occasion, Sundeep Bajoria said, “Cricket is a global sport
and a passion shared by more than a billion people across gender, generations
and cultures. In-line with our long history of partnering with major sporting
events globally, our strategic partnership with ICC, reinforces our long-
standing commitment to refresh sports fans and enhance their entertainment
experience. We look forward to delighting our consumers with our diverse
portfolio and engagement opportunities to create unique experiences for fans
through the next five years and even beyond that.”
“Consumers are at the heart of Coca-Cola’s beverage portfolio. The company
is acutely attuned to their preferences and continuously looks at innovative
ways to connect people with our brands. As part of our partnership with ICC
to inspire moments of optimism and happiness amongst consumers, we will also
offer fans a chance to watch the 2019 ICC World Cup matches live.” said Ajay
Bhatija, the country head of Coca-Cola Bangladesh Ltd.