ZCZC
BCN-15
US-IT-LIFESTYLE-CES-ECONOMY-FOCUS
Global tech show to celebrate innovation amid mounting concerns
WASHINGTON, Jan 2, 2019 (BSS/AFP) – Amid trade wars, geopolitical tensions
and a decline in public trust, the technology sector is seeking to put its
problems aside with the Consumer Electronics Show, the annual extravaganza
showcasing futuristic innovations.
The January 8-11 Las Vegas trade event offers a glimpse into new products
and services designed to make people’s lives easier, fun and more productive,
reaching across diverse sectors such as entertainment, health,
transportation, agriculture and sports.
“Smart” devices using various forms of artificial intelligence will again
be a major focus at CES.
Visitors are likely to see more dazzling TV screens, intuitive robots, a
range of voice-activated devices, and folding or roll-up smartphone displays.
Also on display will be refinements to autonomous transportation and gadgets
taking advantage of 5G, or fifth-generation wireless networks.
But the celebration of innovation will be mixed with concerns about public
trust in new technology and other factors that could cool the growth of a
sizzling economic sector.
“I think 2019 will be a year of trust-related challenges for the tech
industry,” said Bob O’Donnell of Technalysis Research.
CES features 4,500 exhibitors across 2.75 million square feet (250,000
square meters) of exhibit space showcasing artificial intelligence, augmented
and virtual reality, smart homes, smart cities, sports gadgets and other
cutting-edge devices. Some 182,000 trade professionals are expected.
– Much ado about data –
There will be a focus on artificial intelligence that can “personalize” a
user’s experience with a device or a car, or even predict what someone is
seeking — whether it’s music or medical care.
But because this ecosystem is built around data, confidence has been
eroded by scandals involving Facebook, Google and other guardians of private
information.
MORE/HR/1125
ZCZC
BCN-16
US-IT-LIFESTYLE-CES-ECONOMY-FOCUS 2 WASHINGTON
“The public is wary because of recent events,” said Roger Kay, analyst and
consultant with Endpoint Technologies Associates. “I think the industry will
be slowed by this skepticism.”
Carolina Milanesi, an analyst with Creative Strategies, said, “You’ll
definitely hear people talk about security more, and really looking at how
you secure the data,” at CES.
– Trade frictions –
The Consumer Technology Association, which operates the show, acknowledges
that the sector is being hurt by tariffs and trade frictions between the two
largest economic players, the United States and China.
Tariffs on tech products jumped to $1.3 billion in October, according to
CTA, raising fears about growth.
“It’s almost inevitable that an economic slowdown will occur if these
tariffs continue,” said Sage Chandler, CTA vice president for international
trade.
The US-China trade issues and the arrest of a top executive of Chinese
giant Huawei in Canada have thrown into question the “supply chain,” the
system in which US designs are manufactured in China for the global market.
“This does cast a shadow over CES,” O’Donnell said.
– AI and personalization –
The auto sector will again have a major presence at CES with most major
manufacturers on hand, some with prototypes of self-driving vehicles.
Japanese carmaker Honda will be showing an “autonomous work vehicle” which
can be configured for search and rescue operations, firefighting and other
uses.
Other exhibitors will be showing technology designed to serve as the
“brains” of self-driving vehicles, not only for navigation but to create a
better, more personalized “user experience” for travelers.
MORE/HR/1128
ZCZC
BCN-17
US-IT-LIFESTYLE-CES-ECONOMY-FOCUS 3 LAST WASHINGTON
The show includes startups offering “predictive” health care solutions
designed to anticipate the kind of care senior citizens may need.
Facial recognition, which is already being used on many smartphones, will
be incorporated into vehicles, doorbells and security systems as part of
efforts to increase personalization and improve security.
And consumer products group Procter & Gamble, making its first appearance
at CES, will demonstrate ways to use facial recognition and AI for improved
skin care and beauty recommendations.
The new applications raise questions on whether consumers are ready for
technologies that evoke the notion of Big Brother and a surveillance state.
Brenda Leong, senior counsel at the Future of Privacy Forum, a Washington
think tank, said consumers should be mindful about whether data from facial
recognition is kept only on the devices, such as in the iPhone, or held in a
database.
“Even if commercial institutions are collecting the data, everybody is
worried about government access,” she said.
Patrick Moorhead of Moor Insights & Strategy said consumers have shown a
willingness to adopt these new technologies if they offer convenience.
“If they are balanced from a benefit point of view, those worries are
going to go away,” he said.
Moorhead noted that as facial recognition has become a standard feature
for many smartphones, “those fears have faded.”
O’Donnell said consumers are starting to understand more about data and
become more discerning about which companies and devices they trust.
“Personalization is something people want, and they are willing to give up
some privacy to get it,” he said.
“But if they can get personalization on the device without sending it to
the cloud, they get the benefits without giving up privacy.”
BSS/AFP/HR/1130