ZCZC
BCN-25
SOUTHEAST-ASIA-E’COMMERCE-ENTREPRENEUR
Southeast Asia’s e-commerce giant Lazada to cultivate 8 mln e-commerce
entrepreneurs, SMEs by 2030
SINGAPORE, Nov. 5, 2018 (BSS/Xinhua) – Lazada Group, a leading e-commerce
portal in Southeast Asia with the majority owned by Alibaba Group, said
Monday that it will cultivate eight million e-commerce entrepreneurs and
small-medium enterprises (SMEs) in Southeast Asia to grow and thrive by 2030.
According to a press release from Lazada, the company also plans to create
an inclusive and sustainable e-commerce ecosystem in the region and champion
opportunities in technology and logistics infrastructure to benefit its
ecosystem of sellers, consumers and local communities.
Lazada said it will provide support for regional SMEs in business
digitalization and access to Internet-savvy and mobile consumers, help Lazada
sellers create their own brands on the company’s platform, and facilitate the
goods transfer in and among Southeast Asia countries with the company’s
logistics network.
“Through our technology powered by data and insights, Lazada enables small
businesses to connect with their shoppers through a trusted platform,
providing them the opportunities to build their businesses and tap into the
vast potential that Southeast Asia presents,” said Pierre Poignant, Lazada
Group’s Executive President at a panel discussion hosted by Lazada on the
state of e-commerce in Southeast Asia.
Lazada, launched in 2012, operates an online e-commerce platform in
Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam at
present.
The products on Lazada’s platform range from beauty, fashion, consumer
electronics to household goods, toys, sports equipment and groceries.
The company also announced on Monday that it invites shoppers to make the
most out of the Lazada 11.11 Shopping Festival, which is expected to be
Lazada’s biggest one-day sale and create a full customer shopping experience
for shoppers on Nov. 11, with plenty of entertainment, celebrity interactions
and shopping deals and discounts.
“Our focus is about building a great shopping experience,” said Yin Jing,
co-president of Lazada Group. “It’s the heart to everything we do and what
makes an e-commerce operation vibrant.”
Besides, Lazada expects that the 11.11 Shopping Festival can also bring
fun and convenience to consumers, and help them change their way of life, he
told Xinhua.
BSS/XINHUA/HR/1340