BSS-54 Facebook to accept local currency for advertisement





Facebook to accept local currency for advertisement

DHAKA, June 22, 2020 (BSS) – Social networking giant Facebook has
appointed Httpool as authorized sales partner for Bangladesh market
which would enable the advertisers to make payment in local currency.

The appointment is seemed to partially fulfillment of VAT
authority’s requirement as Httpool would now, on behalf of Facebook,
provide support and market expertise to local businesses and agencies
along with transaction at local currency for thriving growth.

“Bangladesh is one of the key countries for Facebook in South Asia
and it is a priority for us to be closer to the people and businesses
here,” Jordi Fornies, director of emerging markets for APAC at
Facebook said in a media statement received here today.  Now, local
businesses and agencies will have the option to pay for their Facebook
advertising bill in local currency through Httpool.

As authorized sales Partner, Httpool is trained and equipped to
deliver high quality Facebook media consultancy free of charge to
local businesses and agencies in Bangladesh.

“We believe that with Httpool’s robust local and regional market
insights and expertise, we can provide better support for local
businesses and agencies in Bangladesh to help them emerge stronger
from this challenging time and further unlock their potential growth,”
added Jordi Fornies.

Httpool will also be able to offer access to programs and training,
including Facebook Blueprint, to help local businesses and agencies
learn new and essential skills.

“Assisting Facebook in introducing the latest advertising solutions
in a new country is an exciting journey,” said Httpool APAC co-founder
and managing director Sunny Nagpal.

Httpool already has a strong presence in the region, representing
the leading digital media platforms across Europe and Asia, supporting
their growth and driving business results for traditional and native
advertisers across 30 markets. Httpool also works with Facebook as
authorized sales partner in 10 other markets globally.

Earlier, National Board of Revenue (NBR) directed the internet
giants such as Facebook, Google, Youtube and other digital platforms
to complete VAT registration to run business in Bangladesh.

NBR took the move with the aim of collecting untaxed money from the
online-based advertising which is being siphoned off from the economy,
and that is why it asked the companies either set up offices in
Bangladesh or appoint agents to pay VAT for running advertisements and
other businesses in Bangladesh.